TREND SPOTTING
TrenD spotting is a series that highlights Marketing and Creative Trends Throughout various industries.
A few Larger wine brands Released summer white blends. unique white Wine Varietals are Also on the rise, sparking intErest From younger and more adventurous wine drinkers.
Love this Summer release from Josh Cellars.
Package: the label Alone makes you want to enjoy a glass of wine on the Beach. Creating a name for the release “seaswept” is an excellent way of Setting this product apart, creating an Iconic name for this blend.
Product: Listing the Two varietals (Sauvignon Blanc & Pinot Grigio) on the front label is a fresh take on what is often Listed as just “White Wine” on THE front of Wine labels.
ANother great Summer RElease White wine
PAckage: ThiS package is a bit more subtle than Josh Seaswept. The Box design has A nod to Summer while staying on brand and consistent with the other Bota Box pRoducts.
Product: While Chenin Blanc and Viognier May not be commonly knowN varietals by consumers It is a good way to educate on these blends by putting them together and communicating that they are perfect Summer Varietals.
BLindFold Is a Premium Brand Within the PRisoner Wine Company.
Product: Blanc De Noir or White Pinot Noir is not a commonly knowN VarIETal, but WIth the popularity of Pinot Noir it makes sense to ride the waves of the red varietal it Hails from. Unique varietals Will Continue TO grow in popularity as Consumers are looking TO explore through wine and find something unique to share with friends.